Why should i monitor the competition?
Competitors are always on the move – new products, new messaging, new strategies – anything that could challenge your team in the field, the back office or the C-suite, and adversely impact operations across your business. Not monitoring your competitors means you will REact to changes. Keeping tabs on them allows you to be more PROactive and plan for changes in advance.
What is Competitor Monitoring?
Competitor monitoring isn’t rocket science (unless your competitors are rocket scientists). It’s simply keeping tabs on your competitor’s activities, performance and changes in strategies
At Berry Insights, we track your competitors’ activities on various channels – newswires, social media, websites and more. We’ll filter out all of the noise and send you a notification when we see something we think you should be aware of. We’ll work with you to set thresholds for what you want to see and how frequently you want to see it.
Why Berry Insights’ Monitoring is Different
But wait! There’s more – Berry Insights provides “So What?” analysis for every event. Our “So What?” analysis takes the notification of a competitor activity to the next level.
We analyze the event and provide you a summary as well as the insights you need to respond to a competitive threat to you or the market.
Stay ahead of the curve
Still relying on Google Alerts to monitor the competition?
Smarter intel starts here. See what Berry Insights can do.