Why Your Company Needs Fractional Competitive Intelligence Support
In today’s fast-moving and hyper-competitive business landscape, understanding the competition isn’t a luxury—it’s a necessity. Yet building and maintaining a full-time, in-house competitive intelligence (CI) function can be costly, time-consuming, and difficult to scale. That’s where fractional CI support comes in.
What is Fractional Competitive Intelligence?
Fractional CI support provides our clients with experienced competitive intelligence professionals on a part-time, project-based, or interim basis. Our flexible model allows businesses to gain the strategic advantages of CI expertise without the long-term commitment of hiring a full-time team.
Why Consider Fractional CI Support?
Agility Without Overhead
Markets shift quickly, and your competitive landscape can change overnight. Fractional CI gives you access to rapid insights and strategic guidance without the burden of recruiting, onboarding, and managing a full-time CI function.
Strategic Depth on Demand
Whether you’re preparing for a product launch, entering a new market, or responding to a competitor’s move, Berry Insights brings years of experience and proven methodologies to support your team when it matters most.
Cost-Effective Expertise
Hiring senior CI talent can be expensive. With Berry Insights, you get high-caliber professionals for a fraction of the cost, allowing you to focus resources on growth while still gaining a competitive edge.
Bridge the Gaps in your cI
If your business is scaling, merging, or transitioning, fractional CI from Berry Insights can fill critical gaps—whether you’re building a CI program from scratch or need interim leadership during organizational change.
Actionable Insights
Berry Insights brings a fresh, unbiased perspective. We help you cut through internal assumptions and deliver insights that are clear, actionable, and aligned with your strategic goals.
When to bring in Fractional CI
- Launching a new product or feature
- Evaluating M&A opportunities
- Experiencing rapid industry changes or disruptions
- Lacking internal resources to analyze competitors or market shifts
- Building or restructuring your CI function
- Short- or long-term temporary coverage for maternity/paternity leave, etc.
Stay ahead of the curve
Ready to gain an edge? Let’s talk about how fractional CI can work for you.
Fractional competitive intelligence support from Berry Insights allows you to act with confidence, respond with precision, and outpace the competition, without overextending your team or budget.