Why Do I Need a Battlecard?

In fast-moving markets, it’s not enough to know your product — you need to know how you stack up against competitors. Battlecards give your entire organization a clear, consistent way to talk about the competition. If you’re competing to win, you need more than information — you need a playbook.

What is a Battlecard?

Whether you’re in sales, marketings, product, or leadership, battlecards are your playbooks that distill complex competitive insights into practical, ready-to-use guidance. They help teams align on messaging, stay confident in high-stakes conversations, and make smarter strategic decisions.

Stay ahead of the curve

Want to create battlecards that resonate with sales and helps win more deals?

At Berry Insights, we turn competitive intel into battlecards that drive real revenue.